Objective
Provide strategic advising, integrated marketing and project management services to increase brand awareness and drive business development for domestic and international touring initiatives
Project Scope
Catalyst Campaign
- Integrated marketing strategy
- Public relations implementation
- Content creation
- Social media implementation
- Print advertising planning and design
- Facebook PPC ad campaign design and management
- Email campaign design and management
Catalyst Press Coverage
APAP NYC 2011 Trade Show
- Trade show marketing and business development strategy
- Trade show sponsorship material design and fulfillment
- Prospect research
- Vendor selection
- CRM and email marketing service implementation
- E-mail marketing campaign design and management
- Logistics and event marketing for sponsored afterparty in partnership with the Embassy of Israel
Client Background
Founded in 1996, CityDance Ensemble is an internationally acclaimed Washington, DC-based dance company with a mission to advance the appreciation for and participation in contemporary dance through performance and education.
Under the direction of CityDance co-founder and former Artistic Director Paul Gordon Emerson, the company earned numerous accolades including being named as “Washington’s preeminent modern dance company” by The Washington Times and one of the “Top 25 to Watch” by Dance Magazine in 2003.
With Accolade’s assistance, CityDance was able to leverage its eye-catching visual brand with greater use of integrated marketing techniques and performance metrics to create measurable, content-rich campaigns focused on increasing brand awareness, press coverage and ticket sales.
As a result of the 2010 Catalyst Campaign, the organization achieved its first sold-out performance at the Harman Center for the Arts.
Client Recommendations
“For my own organization, one which seems all too often to thrive under pressure, Ariel is a perfect fit. She handles demanding situations well without becoming consumed by them. As an effective project manager, she organizes teams efficiently to get critical tasks accomplished, often under absurd deadlines, and sets out simultaneously to make sure that the next time those deadlines are at least a little less absurd.
In addition, Ariel is not afraid of making her point, not shy to stand up for a concept and is relentless in pursuit of the excellence we all believe in but all too often fail to achieve. This is not a small thing. Clients like to be right – and I’m no exception. The magic in working with Ariel is her ability to find what is best in an idea or concept so that good ideas are identified and reinforced while bad ones simply slip away and no one is bruised as a result. You feel that things are under control, planned, understood and utterly focused with her.”
- Paul Gordon, Artistic Director
“Ariel is a results-oriented strategist with a talent for developing marketing campaigns that are targeted, effective, and creative. She excels at leading teams and keeping everyone organized and on track. Her skill with technology and social media is exceptional, and her ability to secure valuable press coverage is first-rate. I have the utmost confidence in Ariel’s work and it is always a pleasure working with her!”
- Betsy Lundgren, Director of Marketing
